{"title":"Umberto Giannini","description":"\u003cp\u003eDiscover Umberto Giannini at Curlified, the UK's curl-friendly brand with Curl Foam, Jelly Mask, and Salon Smooth Shampoo. \u003c\/p\u003e","products":[{"product_id":"umberto-giannini-curl-jelly-wash-curl-defining-shampoo","title":"Umberto Giannini Curl Jelly Wash Curl Defining Shampoo","description":"\u003cp\u003eUmberto Giannini Curl Jelly Wash is a sulphate-free shampoo specially formulated to cleanse, moisturise, and define curls. Enriched with Vitamin B5, this curl-activating formula gently removes impurities while enhancing your natural curl pattern and bounce. Ideal for wavy, curly, and coily hair, it delivers soft, defined curls without stripping moisture or causing frizz. Perfect for anyone looking to bring out the best in their curl texture.\u003c\/p\u003e","brand":"Umberto Giannini","offers":[{"title":"250ml","offer_id":48199198998753,"sku":null,"price":1199.0,"currency_code":"INR","in_stock":false},{"title":"150 ml","offer_id":48273771692257,"sku":null,"price":1199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/6363\/8241\/files\/CurlJellyShampoowithVitaminB51.webp?v=1775825487"},{"product_id":"umberto-giannini-curl-foam-anti-frizz-styling-mousse","title":"Umberto Giannini Curl Foam Anti-Frizz Styling Mousse","description":"Umberto Giannini Curl Foam Anti-Frizz Styling Mousse is a lightweight, multi-tasking hair styling foam crafted with 93% natural ingredients. Designed specifically for curly and textured hair, this mousse delivers flexible hold while combating frizz and humidity. It enhances your natural curl pattern, adding bounce and definition without weighing hair down. Experience voluminous, frizz-free curls with lasting movement and shape throughout the day.","brand":"Umberto Giannini","offers":[{"title":"200ml","offer_id":48199207223521,"sku":null,"price":1039.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/6363\/8241\/files\/U206CurlFoamPackshot_grande_b85501b3-87f6-4245-a972-1e7899732236.webp?v=1775826397"},{"product_id":"umberto-giannini-curl-jelly-mask","title":"Umberto Giannini Curl Jelly Mask","description":"\u003cform novalidate=\"novalidate\" enctype=\"multipart\/form-data\" class=\"shopify-product-form\" id=\"add-to-cart-form\" action=\"https:\/\/us.umbertogiannini.com\/cart\/add\" method=\"post\"\u003e\n\u003cdiv id=\"product-variants\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"quantity-button-wrapper\"\u003e\n\u003cdiv class=\"quantity\"\u003e\n\u003cdiv class=\"qty-group\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/form\u003e\n\u003cp\u003eUmberto Giannini Curl Jelly Mask just got bigger and better! Reformulated for best ever results, this super nourishing and conditioning treatment leaves hair frizz-free and perfectly defined. Designed specifically for curls, this lightweight jelly mask penetrates deep to hydrate and strengthen each strand while enhancing natural curl pattern and bounce. The advanced formula works to tame frizz, reduce breakage, and restore shine without weighing hair down. Perfect for weekly treatments or intensive care, simply apply to damp hair, leave on for 10-15 minutes, and rinse thoroughly. Watch your curls transform into soft, manageable, beautifully defined waves. Ideal for all curl types from loose waves to tight coils.\u003c\/p\u003e","brand":"Umberto Giannini","offers":[{"title":"300ml","offer_id":48199223279841,"sku":null,"price":1439.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/6363\/8241\/files\/Untitleddesign-229.webp?v=1775827394"},{"product_id":"umberto-giannini-salon-smooth-shampoo","title":"Umberto Giannini Salon Smooth Shampoo","description":"\u003cp\u003eUmberto Giannini Salon Smooth Shampoo is a deeply nourishing, lightweight formula that delivers salon-quality results at home. Enriched with Avocado Oil and Vitamin E, it smooths and hydrates while sealing in shine without weighing hair down. \u003c\/p\u003e\n\u003cp\u003eThis Shampoo effortlessly detangles, reduces frizz, and improves manageability for irresistibly sleek, polished hair. Safe for colour-treated, chemically treated, relaxed hair, and extensions, it works beautifully on all hair types. Perfect for anyone seeking an ultra-smooth, salon-fresh look while taming flyaways and maintaining natural volume. \u003c\/p\u003e\n\u003cp\u003eA professional-grade, 100% Vegan and Cruelty-Free treatment imported from the UK. Silicone-free and designed for everyday use to keep your hair looking its absolute best.\u003c\/p\u003e","brand":"Umberto Giannini","offers":[{"title":"250ml","offer_id":48199232356577,"sku":null,"price":1599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/6363\/8241\/files\/98eb0fb35e6b034018772c9b35ede874.jpg?v=1775828478"},{"product_id":"umberto-giannini-frizz-fix-shampoo","title":"Umberto Giannini Frizz Fix Shampoo","description":"Umberto Giannini Frizz Fix Shampoo tames unruly, frizzy hair with a smoothing formula designed to control flyaways and enhance shine. Infused with nourishing ingredients, this shampoo gently cleanses while reducing frizz and promoting a sleek, polished finish. Perfect for curly, wavy, or textured hair that needs extra moisture and definition. Leaves your locks feeling soft, manageable, and beautifully defined with lasting frizz control.","brand":"Umberto Giannini","offers":[{"title":"250 ml","offer_id":48273751376097,"sku":null,"price":1249.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/6363\/8241\/files\/1_5e4cf399-8072-4abc-9533-b0d9fc3d6012.jpg?v=1777898512"},{"product_id":"umberto-giannini-grow-long-hair-lengthening-shampoo","title":"Umberto Giannini Grow Long Hair Lengthening Shampoo","description":"Umberto Giannini Grow Long Hair Lengthening Shampoo is specially formulated to support longer, healthier hair growth. Enriched with nourishing ingredients, this gentle shampoo cleanses while promoting strength and vitality from root to tip. Perfect for those seeking to grow and maintain beautiful, lengthy locks, it helps reduce breakage and enhances hair's natural resilience. Experience softer, shinier hair with every wash as this lengthening shampoo works to create the ideal foundation for your hair growth journey.","brand":"Umberto Giannini","offers":[{"title":"250 ml","offer_id":48273755472097,"sku":null,"price":949.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/6363\/8241\/files\/1_3a608c83-964b-4b76-9958-23f92e26d9a6.jpg?v=1777898838"},{"product_id":"umberto-giannini-frizz-fix-conditioner","title":"Umberto Giannini Frizz Fix Conditioner","description":"Tame unruly curls and waves with Umberto Giannini Frizz Fix Conditioner. This lightweight formula smooths the hair cuticle, reducing frizz and flyaways while enhancing natural shine. Infused with nourishing ingredients, it leaves your curls soft, manageable, and beautifully defined. Perfect for all curl types seeking frizz control without weighing hair down. 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